Turn your archive into sponsor revenue
You've published thousands of articles. Your audience trusts you. Sponsors want in.
But right now, your sales team pitches the same packages as everyone else. Let's change that.
Book a 15-minute fit callPublishers we've worked with added new sponsor products in 30 days - without writing new content.
The content is there The revenue isn't
Your archive has years of valuable content. Topics your readers care about. Articles that still get traffic.
But it's buried in a CMS. Your sales team can't package it. Sponsors see the same generic offerings as your competitors.
Meanwhile, renewals get harder. "What did we actually get?" is the question you dread.
The problem isn't your content. It's how it's packaged.
The Archive to Revenue Sprint
In 30 days, your sales team gets new sponsor products built from content you already have.
Money themes
Topics sponsors will pay for, matched to your archive and audience signals
Lead funnels
Landing page, email follow-up, and CTA, ready to launch
Sales pack
Pricing guide, pitch deck, and proof of what converts
How it works
We find the themes sponsors will pay for
We build the funnels from your existing content
We package it for your sales team
Handoff, tracking setup, and go-live
What we need from you
- Access to analytics, ESP, CMS, and forms
- 60-90 minutes per week
- One person to approve
Your sales team walks into the next pitch with something new to sell. Built from content you already own.
Guaranteed Leads Delivery
When you're short on leads, we fill the gap. You only pay for accepted leads.
The problem this solves
You sold the sponsor 500 leads. You're at 380 with a week left.
Usually you refund, give free inventory, or buy dodgy lists. None of those feel good.
A real example
| Metric | Result |
|---|---|
| Leads Ordered | 1,647 |
| Time to Complete | 23 Days |
| Rejected by Client | 22 |
| Leads Replaced | 22 |
| Final Billable | 1,647 |
Reference available under NDA.
What you get
- Leads delivered through our compliant partner network
- Same targeting rules you agreed with the sponsor
- Bad leads replaced free of charge
- Weekly reporting on delivery, acceptance, and replacements
How we charge
- No setup fees
- No monthly retainer
- You pay per accepted lead, after delivery
What we agree upfront
You hit your target. Sponsor renews. No awkward "make good" conversations.
Is this right for you?
This is for you if:
- You do £200k+ in sponsor revenue
- You have 1+ years of articles
- Your team is 5-50 people
- You need new things to sell, fast
This is not for you if:
- You're starting from scratch
- You just want website traffic
- You want us to write new content
- You can't give access within 48 hours
You choose what's next
After the Sprint, you own everything. Documentation, templates, funnels - all yours.
Run it yourself, or we keep building together. Some publishers move to AI Media Ops to automate delivery and reporting. Others just want the Sprint and go.
No pressure. No lock-in.
Frequently Asked Questions
This isn't content syndication. We're not blasting your articles to random sites.
We build funnels from your archive that capture leads on your own properties.
We don't scrape. We don't buy. We use compliant distribution partners who promote your content to opted-in audiences. You only pay for leads that match your agreed rules.
If the archive is thin, we'll tell you on the fit call. No point starting something that won't work.
If it's close, we can help you fill gaps with a content sprint.
Yes, if you already have content assets ready to promote. We'll check fit on the call.
GDPR compliant. Opted-in audiences. No scraped data. We can use anonymised exports if needed.
Ready to turn your archive into revenue?
15-minute call. We'll check fit, answer questions, and map out your fastest path to new sponsor products.
Book a fit callNo pitch deck. No pressure. Just an honest conversation about what's possible.