Run more sponsor campaigns Without hiring more people
Your CRM, email platform, webinar system, and CMS don't talk to each other. That means manual list pulls, stale segments, and sponsor reports built in spreadsheets. Your team is the glue. That's exhausting.
We build a delivery control room first, then connect your tools so data flows automatically, then add three AI brains trained on your data. Ops, sales, and editorial can ask questions and get answers in seconds - with source links, not hallucinations.
The answers are already in your data. We just make them accessible.
15-minute fit call. We confirm scope and give you a fixed quote.
Not ready? Start with the Operational AuditThis Starts With a Checkup
We don't build without looking first
We only install AI Media Ops after completing our Operational Audit. The audit eliminates guesswork and gives you a clear build plan.
The Audit delivers in 10 working days:
- - Integration gap map: where data breaks between systems
- - Usable vs unusable contacts: data completeness and segmentation readiness
- - Delivery failure analysis: root causes behind shortfalls
- - Value estimate: hours saved, risk reduced
- - Build spec: exactly what we will build and in what order
Haven't done the Audit yet? That's where everyone starts.
Book the Operational AuditThis is not...
Another AI tool to learn. A platform migration. A chatbot.
This is your own data, connected and queryable. The answers already live in your systems. We just surface them.
Who we work with
B2B publishers with deep archives but fragmented systems.
If you're under £200K sponsor revenue or under a year of archive, you're not ready yet. Start with the Audit and build from there.
Fit Check
Good fit
- ✓ £200K+ annual sponsor revenue
- ✓ Run regular campaigns, webinars, and lead-gen packages
- ✓ Delivery and reporting is manual and stressful
- ✓ Segments go stale, data is siloed, one resignation creates chaos
- ✓ Team is maxed out and can't safely take on more
Not for
- ✗ Early-stage publishers without audience or archive
- ✗ Teams chasing new tools before fixing data and delivery
- ✗ Traffic plays with no sponsor revenue
- ✗ Platform migrations
Three hidden problems costing you money
1) Ops holds everything together manually
Lists are pulled, cleaned, and re-imported. Webinar registrations don't sync to CRM. Segments go stale and cause delivery shortfalls. One person takes leave and the whole system wobbles.
2) Sales starts from scratch every pitch
No fast way to see what sponsors bought, what worked, what inventory exists, or what you can actually deliver. Every pitch starts at zero.
3) Editorial works blind
Writers can't quickly see which content converted, what sponsors keep buying, or which topics drive revenue. They write from instinct and trending news.
Your tools aren't broken. They just don't talk. Your team pays the tax every day.
What we build, in the right order
We build the delivery system first (stops the panic), then connect your data, then add the AI brains.
Part 1: Sponsor Delivery Control Room
Comes first because it stops the panic.
What it does:
- - Pacing: leads delivered, registrations, attendees, clicks
- - Submission log: accepted, rejected, reasons
- - Proof: weekly updates and final reports
- - Alerts: behind pace, missed sends, missing assets
Outcome: On-time delivery with proof. No spreadsheets. No last-minute panic.
Part 2: Connect your tools (no more silos)
Your existing tools work together as one system.
What it connects:
- - CRM and ESP stay in sync (no more stale segments)
- - Webinar registrations and attendance attach to contact records
- - Content engagement linked to segments and conversions
- - Unified definitions so reports match across campaigns
Outcome: Data flows automatically. People stop being the glue.
Part 3: Three AI brains (answers from your data)
Once everything is connected, we add the brains. Every answer includes source links. No hallucinations. No guessing.
Three Brains
Editorial. Sales. Ops.
Editorial Brain
Your archive becomes searchable by audience segment, topic, and conversion data. Writers get instant answers without digging through the CMS.
Example queries:
- "What have we published on supply chain in the last 18 months, and which pieces drove webinar registrations or leads?"
- "If we need 300 CFO leads in 30 days, which topics and formats performed best for that segment historically?"
Outcome: Writers stay in control. But they know what converts.
Sales Brain
Sales can enter any pitch with proof, not memory. Proposals get faster and more accurate.
Example queries:
- "Which sponsors have bought [topic] before, what did they buy, and what results did we deliver?"
- "Draft a proposal for [Sponsor Name] for 250 leads. Include best segment, best channels, and proof from comparable deals."
Outcome: Faster pitches, higher confidence, easier renewals.
Ops Brain
See what's working and where problems are forming. Answers include source links.
Example queries:
- "Which three segments delivered the most accepted leads in the last 90 days, and which campaigns drove them?"
- "Which topics are declining over the last 8 weeks, and why - deliverability, fatigue, or offer mismatch?"
Outcome: Focus on what actually works instead of guessing.
What you receive
1. Sponsor Delivery Control Room
Campaign status, pacing, channel performance, and alerts. One view.
2. Lead Submission Tracker
Full log of what you delivered. Acceptance rate, rejections, reasons.
3. Sponsor Proof Reports
Weekly updates and final reports generated from live data.
4. Connected Data Layer
Unified fields, identity resolution, permissions, provenance. Enforced across all systems.
5. Three AI Brains
Editorial, Sales, Ops. Answers from your data with source links.
6. Documentation + Handoff
Your team runs it without us. We build for independence, not dependency.
Built to run reliably
This isn't a few automations. It's a monitored system.
- - Alerts on sync failures
- - Auto-retries with audit logs
- - Validation rules to catch bad data at entry
- - Role-based access for ops, sales, and editorial
- - Answers cite sources with links (no hallucinations)
How it works
Plan (Weeks 1-2)
Based on your Audit results: field inventory, identity rules, segments, events, report definitions, build spec.
Deliverable: Approved build plan.
Delivery system + integrations (Weeks 3-6)
Connect tools, sync segments, link webinar data, batch deliveries, quality tracking, pacing dashboards.
Deliverable: Working delivery system with monitoring.
Three AI brains (Weeks 7-10)
Ingest archive and sponsor history. Build retrieval layer. Define query templates. Connect to workflows. Add citations.
Deliverable: Editorial, Sales, Ops brains live with source links.
Launch + handoff (Weeks 11-12)
Training, documentation, stabilisation, weekly check-ins.
Deliverable: Your team runs it. We exit cleanly.
What we need from you
- - Admin access to CRM, ESP, webinar platform, CMS, and analytics
- - Archive access or export
- - Sponsor and campaign history
- - 45 minutes per week with an ops lead during build
You provide access and approvals. We do the build.
FAQ
Do we need to migrate platforms?
No. We connect what you have. No re-platforming.
Is this just automations?
No. Automations on top of messy data create more mess. The unified data layer and monitoring is what makes it reliable.
Will this threaten editorial independence?
No. We don't tell writers what to write. We give them faster answers on what converted. They still own the editorial direction.
Can the AI hallucinate?
Every answer cites a source link from your data. If there's no source, it says so.
What happens after 12 weeks?
You own the system and documentation. Ongoing support is optional. We build for independence, not dependency.
Stop doing sponsor ops by hand.
Run more campaigns with the same team.
Apply for AI Media Ops
15-minute fit call. We confirm scope and give you a fixed quote.