13 Years Working in Business Publishing
Brice Agamemnon
Was there when Texere got bought. Ran online work and money-making systems.
I've spent 13 years working in business publishing, doing both behind-the-scenes work and sales.
I watched everyone rush to "digital first." Writers made more and more articles. But results didn't get better. Three stories a week became five, then seven. Teams got busier, sponsor deals got more boring, and nobody could agree if anything was working.
Then I saw the real problem. Most publishers are sitting on readers and old articles that advertisers would love. But everything is stuck in different tools and treated like yesterday's news.
One project made this super clear. A publisher had 35,000 contacts. The advertiser had 60,000. We sorted the publisher's list by what people liked and how they acted. The smaller list got 20% more people interested than the advertiser's bigger list.
That's when I got it. The problem wasn't getting visitors. It was how we packaged and delivered what we had.
Last year, I helped publishers make over £500K using one lead-getting product - same method, different industries.
What I believe
Publishers do best when they focus on keeping readers interested, not just making more articles.
Old articles become valuable products when you package them the right way.
Sponsors pay more and come back when you can show them real results.
What I do
I help business publishers turn their old articles and reader information into sponsor deals that sell based on real results, not just page views.
I don't start new media companies from nothing. I set up systems that help you make steady money.
Want to see how it works? Start here.